FeminX COLLECTION AW 22/23

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The focus of this project was to come up with a relevant brand concept for the dutch market and a female customer aged between 35-45 years. After creating the concept of the brand a collection matching the new brand identity needed to be created. Bellow you can find a brief visual summary of the outcome, presenting the brand identity, customer, relevant mood boards for the collection and trend research. As a close-up you will see an overview of the styles designed, and the key styling concept.